SLEEP: BREAKING THE RULES OF HOSPITALITY DESIGN

Buzz is building as Sleep, the hottest annual gathering in Europe’s hotel design calendar, enters its 10th year of electrifying the hospitality world. Taking place 24th-25th November 2015 at London’s Business Design Centre, trailblazing thought leaders will reveal imaginative insights into how the yin and yang of seemingly paradoxical trends of convergence and differentiation are transforming the conventional definition of hotels.

Lee Broom – Drama of Design
Renowned product and interior designer Lee Broom, recipient of the 2015 Queen’s Award for Enterprise, opens day two of the Sleep conference as keynote speaker with the topic Drama of Design. Having parlayed his early foundation in fashion design at Vivienne Westwood and Central Saint Martins into resounding success crafting hospitality and retail destinations as well as furniture, lighting and accessories for couture brands, Lee will enrapture the audience with a peek into how fashion, theatre and materiality influence his creations.

Convergence
Convergence is a series of installations and conference presentations that will examine the opportunities presented by shared spaces within modern hotels. As hospitality lifestyle brands surge in popularity, lobby and bedroom concepts are melding work, relaxation and play. Challenging the norms in spatial use are three leading architecture and design studios which will investigate how combining apparently contradictory influences can result in bold innovation.

• With its mission to redefine habits, multidisciplinary practice Il Prisma Group will deconstruct perceptions of how interior spaces can be used. Dubbed Social Harbour, the studio’s concept will be a refuge for “new nomads”, digital travellers, and smart workers – a place to express individuality whilst seeking out like-minded tribes. Designed as an indoor/outdoor experience, the atmosphere can be transformed through design and technology according to each user’s preferences.

• International architecture and design studio Perkins+Will will examine the rise of the “frictionless office” as improved mobile connectivity leads to more flexible work environments. As “the office” turns into an increasingly abstract concept, hotels are emerging default workplaces for many professionals. With experience in hospitality, fit-out and workplace consulting, the team will identify the potential opportunities in this behavioural shift and how to optimise them in hotels. Tom Hupe, Director of Hospitality, will consider all areas within hotels and develop a design proposal tailored for today’s professionals.

• The Manser Practice, in association with exhibitor Elegant Clutter, a team of artists and craftspeople who create bespoke artwork and accessory collections for hotels and restaurants, will consider the meaning of convergence when opposites are fused to create something new and unexpected. “Exciting things happen when the functional and fanciful merge”, says Jane Lawrence, Director of Interior Design. “This is particularly true in hotel design where it is important that the hotel fulfils the guest’s practical needs but also stimulates the senses.” Piquing curiosity will be an installation that moves beyond the obvious to uncover the extraordinary.

In addition to exploring the Convergence installations, visitors can gain further insight from the designers on day two of the Sleep Conference when they present the thinking behind their proposals followed by discussion with moderator Guy Dittrich.

Wonder Tale: Sleep Set competition + Sleep Bar + Preciosa
Enchantment is assured by the immensely popular Sleep Set competition. This year, imaginations will run wild as five teams design and build unique guestrooms following the Wonder Tale brief to encapsulate the essence of fairy tales and folklore from around the world in delightfully quirky and unexpected ways.

• Luxury bespoke interior design specialists THE STUDIO at Harrods will infuse understated glamour with splashes of high drama. “Our Sleep Set room is inspired by the environment in which so many fairy tales are set, the woods and forests where things may not be as they first seem. We’re playing with the idea of inversion and bringing the outside in to create some very exciting theatrics”, says Mat Dalby, Creative Director.

• Into the Woods and Far Away, the entry from Heath Design Ltd in cooperation with Interface Hospitality, will use biophilic design principles to deepen guests’ connection with natural materials, textures and processes, thereby creating a mindful, calming and restorative environment. “Forests are often portrayed as magical places where incredible things happen to our heroes and heroines”, explains Oliver Heath. “In today's ever-connected, urbanised society the same is still true; an improved connection with nature has been demonstrated to reduce stress levels.”

• As residential design becomes increasingly inspired by luxury hotels, creating heightened hotel experiences is more important than ever. Shaun Clarkson ID’s room set will respond to this through a design imbued with the essence of fairy tales: over-the-top, beautiful and surreal.

• In Wunderkammer (Room of Wonder), Anita Rosato Interior Design will explore what fairy tales reveal about our unconscious desires, fantasies and fears. Studio Founder and Director Anita Rosato elaborates, “We have set our room in the mind of a person deep in sleep, dreaming of a magical fairy-tale world - a world not dictated to by boundaries or norms, reminiscent of your classic fairy tale.”

• Areen Hospitality promises to transport guests to another realm, somewhere fantastical where familiar rules no longer apply. With a space designed to communicate a duality of experience, its concept explores the overlapping and retreating of two planes: emotionally through perception, and physically via materiality, resulting in both a fantastical journey and comforting refuge for guests.

Judging entries are three leading figures in global hotel architecture and design: Javier Hortal of Mandarin Oriental, Katy Ghahremani of MAKE Architects and Stylt Trampoli’s Erik Nissen Johansen, with the winner announced at a networking reception the first evening of Sleep.

With theatricality and glamour inspired by Alice’s Adventures in Wonderland, trendsetters Conran+Partners will sprinkle fairy dust upon the event’s go-to destination for networking and socialising, the Sleep Bar in association with Sleeper. And Souls, an ethereal installation by Preciosa, will immerse visitors in the Wonder Tale experience through elliptical glass forms floating above the entrance lobby.

Sleep takes place 24th-25th November with a late opening until 8pm on Tuesday 24th when visitors can soak-up the magic during the show’s cocktail hour from 6.30-7.30pm. Register now for your free ticket to Sleep 2015.

Sleep’s official Event Partner is the European Hotel Design Awards which will culminate in a dinner on the evening of Monday 23 November when the winners will be announced in a glittering ceremony at Park Plaza Westminster Bridge in London.

Images:

Img 1: Lee Broom – James Harris (Photographer).
Img 2: Il Prisma Group
Img 3: Perkins+Will
Img 4: The Manser Practice
Img 5: THE STUDIO at Harrods
Img 6: Shaun Clarkson ID
Img 7: Areen Hospitality
Img 8: Javier Hortal
Img 9: Katy Ghahremani
Img 10: Erik Nissen Johansen
Img 11: Conran+Partners
Img 12: Preciosa - Souls