FEVER-TREE – AWARD-WINNING DRINKS FOR AWARD-WINNING GUESTS

"If 3/4 of your Gin & Tonic is the tonic, make sure you use the best"
– Tim Warrillow

World Interiors News is delighted to have Fever-Tree as its Official Drinks Sponsor for the World Interiors News Awards Dinner 2014. The high quality range from these specialist suppliers will be served all night and we do think it’s a rather fitting match: award-winning drinks for award-winning guests.

Fever-Tree first came about following a 'tonic tasting' on the US market. Charles Rolls, who built his reputation running Plymouth Gin, joined forces with Tim Warrillow, who had a background in luxury food marketing and together they analysed the composition of mixers. They discovered that the majority were preserved with sodium benzoate or similar, while cheap orange aromatics such as decanal and artificial sweeteners like saccharin were widespread.

So began a 15 month journey that involved countless days in the British Library researching quinine sources from as far back as 1620 and frequent trips to find the purest strains of this key ingredient. Five iterations of the final recipe were tasted before Charles and Tim were happy with the result and at last, the first bottle of Fever-Tree Indian Tonic Water was produced in 2005.

Not long after this, the duo's creation was launched in the UK, the brand name chosen due to fever tree being the colloquial name for the cinchona tree in which quinine, a key ingredient for tonic, is found. The highest quality quinine was sourced from the Rwanda Congo border and blended with spring water and eight botanical flavours, including rare ingredients such as marigold extracts and a bitter orange from Tanzania. Crucially no artificial sweeteners, preservative or flavourings were added.

With each subsequent year, a new product has been launched, each taking a similarly intrepid attitude to sourcing quality botanicals. The result is seven delicious drinks to mix or enjoy on their own.

The Fever-Tree range has received widespread acclaim from drinks critics, bartenders and gastronomes worldwide. Last year, the company was awarded Cool Brands Status for the fourth consecutive year, was featured in the Sunday Times Fast Track 100 for the third time and was awarded the Queen's Award for Enterprise. Furthermore, five of their products were given gold star awards at the coveted Great Taste Awards.

More recently, their Indian Tonic water has been made available in India, the home of Gin & Tonic and Fever-Tree's 50th export market to date. After almost two hundred years, Fever-Tree have returned an all-natural premium tonic water back to its spiritual home.

www.fever-tree.com / @FeverTreeMixers