Interior design practice TomMarkHenry, founded by Sydney-based trio Jade Nottage, Cushla McFadden & Chloe Matters, scooped up two WIN Awards in the Bars and Retail Interiors categories as well as making the shortlist for Emerging Interior Practice of the Year. We catch up with Cushla McFadden, who attended the WIN Awards 2016 Ceremony at London’s Design Museum, to learn a little bit more about this exciting practice in the first instalment of our winners blog series.
1) Firstly, we love the name TomMarkHenry! What inspired the name and how did the 3 of you come together?
We met whilst all students. TomMarkHenry is named after three inspirational men in our lives who have played a fundamental role in shaping our values and ambitions.
It’s also tongue-in-cheek and unexpected that it’s three women behind the business, which reflects our personalities and approach to design.
2) The judges praised the use of natural materials in your project 1888 Certified, which was a joint winner in the 2016 Retail Interiors Less than 200 SQ. M category. Would you say this is a key feature in your work?
Natural materials were definitely a key element of the design for 1888 Certified.
The design concept relates closely the client’s ethos of an honest and transparent brand with integrity. We drew on these qualities for the interior palette. The materials selected are natural and raw with an emphasis on craftsmanship.
3) What have you found is the greatest challenge when embarking on a new project?
We love a challenge! Responding to a brief in a completely new way that has not been considered before is something we try to bring to every project. Getting those first ideas across the line is always a challenge, but we put a lot of research into our projects first so our designs can always relate back to a strong and considered concept.
4) You were amongst a cohort of Australian designers that performed exceedingly well in the WIN Awards last year. What is it that makes Australian design stand out on a global stage?
It was so exciting to see so many great Australian designers represented at the WIN Awards last year, several of which have since become our friends! Collectively, I think we take a genuine approach and this comes across in our projects. There is a fantastic design community in Australia, we share lots of great ideas and inspiration and are proud to see each other doing so well on a global stage.
5) How did it feel to come top in two categories in the WIN Awards & what would you say to anyone considering entering now?
Surreal! I would say you never know what the judges are looking for, so why not throw your hat in the ring.
The deadline to enter the WIN Awards 2017 is 9th June. Click here to enter online now.