In this issue of ‘Meet The 2016 Winners’, we speak exclusively with Amsterdam-based studio, i29 interior architects, founded by partners Jaspar Jansen and Jeroen Dellensen, joint winner of the WIN AWARDS 2016 Interior Practice of the Year category (enter IPOTY 2017 category here).
Here we speak with the dynamic duo to find out a little more about the firm, their design influences and up-and-coming projects…
What is the ethos behind i29 interior architects?
i29 stands for a radical design attitude that leads to award winning design solutions, dependent neither on expensive materials nor on technical show. We aim to discover unexpected concepts, bold contradictions and clear answers to any design question. Always made to measure for each client, we look for choices that answer to multiple questions at the same time. They should tell a conceptual story about the company, the space and it’s users.
What projects are you currently working on? Do you have any additional award winning projects up your sleeve?
We have many exciting projects running, but if they are award winning or not, that’s not for us to judge. Currently, we are working on a showroom for a large fashion brand. A cultural centre hosting events, a restaurant, and a concert hall. A large retail project for a premium store in Amsterdam. An office building in Oman. A cinema, and some private homes including a newly built holiday home…
Would you say that working in Amsterdam inspires and influences your design?
Amsterdam is a city of free minds and this definitely influences our way of thinking. For us it is most important that we keep looking for the unexpected. We try to get the most out of every project, and that takes sometimes more time, money and effort then everybody is suspecting. We want to keep a fresh, creative and open minded view to our work.
i29 work on a variety of projects, is there a particular sector that you haven’t yet worked on but would like to? If so, why?
We would really like to work on a hotel and spa project. In the past, we worked on many small projects and houses. We would love to take that experience to a next level, and show how you can achieve a lot of spatial experience in a very small room.
How has your work evolved over the years and what direction do you see yourself heading in future years to come?
We are looking for simplicity and surprise in one hand. Spatial experiences which should be discovered step by step. Lately, we are also more aware of the fact that we really help companies building their brands by making iconic designs. This obviously helps us to be even more convinced that we are on the right path.
You have been a success within our awards. What impact does winning this type of award do for the project team and the company as a whole and what would you say to anyone considering entering the WIN Awards?
Luckily, we are successful in all kind of awards! Well, it’s just a very nice way to celebrate our work, and to show a larger audience of what we have achieved each year.
Furthermore, it’s a nice way to combine business with pleasure, and in the meantime meeting lots of interesting new people during the award show.