ASB GlassFloor brings cutting edge technology to TV sport

Posted on August 21, 2013 by Megan

Interactive sports presentation on the ASB GlassFloor at the BT sport television production facilities in the Queen Elizabeth Olympic Park, London

The German producer ASB GlassFloor, located close to Traunstein in Bavaria, is capturing the English market with its interactive sports floor of the future. The illuminated LED marking lines and changing sports fields add a fresh new look to the sports broadcasting of BT Sport in England.

The new TV Channel BT Sport owns the exclusive rights for Rugby, 38 Premier League matches, the German Bundesliga, the WTA Tennis tour, the Moto GP and cover many other international events and sports, paving new paths for interactive presentation.

The studio designers chose the ASB GlassFloor in order to offer a modern and revolutionary presentation for their most important sports. On the 400 sq m sports floor 10 different sports scenarios can be shown at the push of a button: rugby (3 different options), football (3 different options), tennis, volleyball, handball/netball and a square to display a league table. The presenter or director then simply selects the required lines on a touch screen, to show the lines for the interview.

A penalty shoot can be done within true dimensions and situations on the field can be replayed live on the glass floor 1:1; this way the presenter and the guests can judge and explain actions and situations much better to the watching audience. LED marking lines are installed under the elastic ASB GlassFloor and are designed to shine precisely whenever the presenter wants them.

Jamie Hindhaugh, Chief Operating Officer BT Sport states: “What ASB has designed and installed for us is a cutting edge floor which is the cornerstone of our new state-of-the-art production facilities. The floor not only looks fantastic on television but also enables BT Sport to build programmes around observation and analysis bringing its audiences closer to the personalities and skills of the many sports that we will be covering. The floor was designed and installed in record time and there was a great spirit of collaboration and can do from ASB.”

More than 700 metres of marking lines show the required sports under the floor. Horst and Christof Babinsky, the Managing Directors of ASB GlassFloor, say: “The ASB GlassFloor will change the field of sports and events worldwide.”

ASB GlassFloor and its multi-functionality is now taking hold of other markets including spas, hotels, patios and other interior design projects. The colour changing aspects and the ability to install a LED logo under a lit floor hold appeal to a number of projects. The product is low maintenance and takes the wear and tear of footfall very well due to the high quality finish and installation.