Following the success of The Store x Soho House Berlin, Alex Eagle brings her chic aesthetic to Walton Street, London. Collaborating with design team Benchmark has resulted in a space that reflects a home, albeit an impossibly elegant one, where everything is on sale; as Alex says ‘It’s an edit of things I have found from around the world, the main point being to gather things that are made to last.’
A stylist and creative director, Alex has previously worked for Harper’s Bazaar and Tank magazines, and has now turned her keen eye toward the world of retail, creating a store space that feels welcoming, almost as if she’s invited you into her home to discuss style tips. Benchmark lavish the space with gorgeous Striato Olympo marble, solid maple and brass and have created furniture that is not only beautiful but flexible and moveable to reflect a store where change and evolution is ever present.
Benchmark is one of Britain’s most technologically advanced small manufacturers. Their love for making furniture starts from the stewardship of trees right down to the hands-on making by their highly skilled team. Benchmark was cofounded by Sir Terence Conran and the wonderful Sean Sutcliffe who was one of our esteemed judges for the 2011 World Interiors News Awards.
The Store is an evolution of a clothes shop, existing as something of a holistic lifestyle brand with a selection of fashion, books, jewellery and art. It will soon also feature Alex Eagle’s own brand of timeless basics and wardrobe essentials, as well as a series of collaborations with specialist artisans providing their astute customer base with unique, one off pieces.
Alex is known for her androgynous style; customers should expect to explore on the ground floor a wealth of women’s fashion inspired by classic menswear. The first floor primarily exists as a library of sorts but also features luxe homeware, and on the top floor of the three level townhouse is a section devoted to children’s clothes, alongside cosy bed linen and satin pyjamas, so that the whole family can benefit from Alex’s finely tuned eye for fashion.
Dazzle comes in the form of the beautiful cut glass English chandelier which welcomes you into the store and bathes her impeccably curated items in the most flattering twinkle of lights, not forgetting the artwork on the walls, featuring photographs by David Bailey and Robert Mapplethorpe. It may be homely, but what a home it is!