This week our blog comes from Melbourne, Australia where we catch up with Joanne Motee, interior designer, stylist and winner of last year’s WIN Awards Cafés category, with her beautiful design for the Mister Hoffman Café.
Named after the street it’s located on, Mister Hoffman won many plaudits from our jury, who concluded: ‘The compositions are thorough and composed. There are some quirky items in there as well – altogether a very optimistic project’. Here’s what Joanne had to say to us….
You grew up with creative parents who would regularly redecorate your home. Now you have a home of your own, do you do the same?
I spend a lot of time creating inspirational and functional spaces for amazing clients – turning job sites into homes, and spaces into beautiful places where people enjoy and congregate. So the focus when I am home is to feel clear and inspired at all times, along with all the things I love; regular bed linen, floral arrangements, scatter cushions…changes are made almost every week.
You have worked on many beautiful projects including Mister Hoffman, a café in Melbourne and winner of the WIN Awards Café category 2016. Do you work on international projects as well, or do you prefer to work locally?
I am very honoured and humbled to have been recognised for great design for Mister Hoffman by WIN, and enjoyed attending the ceremony and meeting amazing creatives.
I love a variety of works and curating different styles, so working overseas allows me to extend myself and collaborate with local designers, clients and suppliers. I have executed many successful projects in the US and UK and am currently working on some exciting future retail spaces in Asia. Thankfully the WIN Awards allowed me to connect with many inspiring people and I am looking forward to designing for a Maltese architectural firm I have been following for some time. The prospect of working on a project in Malta excites me, as it is both my heritage and source of inspiration.
How does living and working in Melbourne influence your design?
Design in Melbourne is highly valued by the public, which means as a community of designers we are constantly pushing the boundaries. I find the multicultural diversity in Melbourne quite influential with strong blends of classic and contemporary meetings, allowing me to create fearless and soulful interiors.
This year you have entered the WIN Awards with Lost in Seasons, a retail space in Melbourne. Tell us about this project.
Yes! Fingers crossed as Lost in Seasons is a compelling brand based on trend clothing for any season. Executing the brand’s identity for Lost in Seasons was both rewarding and challenging. Working with clients who have total trust in your design and understanding of their brand allows for an amazing outcome. Adjacent to the tourist-attracting South Melbourne Market, Lost in Seasons is a crisp, artistic and clever design in a limited space.
What next for Joanne Motee?
I want to create cohesive and immersive experiences through thoughtful curation of spaces. I feel blessed to have such creativity, so next is an amazing café project, retail stores in Hong Kong, a boutique hotel in Bali and clever residential designs.
Do you ever switch off from designing, and if so, what might a typical diversion be?
Strangely enough, I am at my most creative when I am free of mind, I find it both relaxing and uplifting to be in these moments. A typical diversion for me would be family and travel.
What is your biggest extravagance?
My continuously growing collection of dresses.