Farrow & Ball have unveiled nine new colours to add to their paint palette; four greys, a soft white, an inky blue and three brights. Design and colour consultant Frances Tobin reports…
So how do they look? Well the grey tones are gorgeous – it’s quite surprising that F&B took so long over this – grey has been on trend now for at least five years and their other grey levels are quite limited. But I do love the tones they have chosen, they are so right for their brand, especially Mole’s Breath pictured below.
The Wevet white is a perfect addition to work back with these greys and necessary, as the other whites in their range are too strong and yellowed to allow the greys to breathe.
The other addition I love is the wonderfully named Stiffkey Blue. Pronounced stoo-kee, this blue is named after the mud found at Stiffkey beach in Norfolk, it really is a colour you could wallow in!
Which brings me onto the sharp brights – Nancy’s Blushes (another great name) is too sugary for me but I can see it being popular for young girl’s bedrooms.
St Giles Blue I find quite hard, there is a little too much yellow in it, but talking of yellow, I really do not get why they have added the acrid Yellowcake. This level of colour should be left to the likes of Designers Guild; it just doesn’t work on any level with the Farrow & Ball brand or palette. When you see it on the colourcard slotted in to the existing yellow’s in the range, it throws them all out – it’s so sharp you can’t see the colours adjacent to it.
I have always admired Farrow & Ball’s style and vision but I think this yellow throws that into question. I’m not sure whom they are trying to attract with this colour, in fact I think they may put potential customers off, as this colour weakens the overall offer.
Frances Tobin is a design and colour consultant; advising on trends in colour, the effects and benefits of colour and the coordination of colours, materials and finishes. She works with architects, designers and manufactures creating colour palettes for fashion collections, product ranges and the built environment, from private homes to large public buildings.