Kitchen, Soul, Design: L’Italia che Vive

Posted on July 23, 2013 by Megan

At the top of City Hall, FederlegnoArredo hosted an evening to celebrate the excellence of Made in Italy kitchens in July, an exclusive event held to present Kitchen, Soul, Design: L’Italia che Vive – a global project to remind the world of Italy’s celebrated tradition of manufacturing excellence.

The Italian Kitchen showcase was launched during the 2013 Milan Furniture Fair, and continued at the distinguished venue, as part of a yearlong journey through the United States, Russia and China and will culminate at Eurocucina 2014 to present the excellence of the Italian Kitchen to leading experts in the industry.

Made in Italy kitchens offer tailor-made solutions that combine traditional know-how with modernity and innovation. The result is crafted, bespoke work with sustainable, yet cutting-edge materials that can accommodate any number of appliances.

World Interiors News attended alongside some Italian greats for a demonstration of the kitchen products: Gianluca Vialli, former Chelsea manager and player; Claudio Silvestrin, Italian architect and designer; and Giorgio Locatelli, the Italian-born Michelin star chef. A dynamic culinary performance was held in a specially designed kitchen to celebrate the essence of Kitchen, Soul, Design: L’Italia che Vive.

During the demonstration their conversation reflected on the excellence of the Italian kitchen; a fusion of traditional manufacturing techniques with soul, emotion and passion. The concept is strong: the kitchen is a place for socialising, as well as cooking, so the bespoke designs of Made in Italy reflect the Italian culture for food and life in the kitchen.

Giovanni Anzani, Giorgio Locatelli, Roberto Snaidero

Alongside them, Giovanni Anzani, CEO of Poliform, explained why the Italian Kitchens stands out in contemporary kitchen design: “State-of-the-art technology, combined with skilled craftsmanship that excels on both an aesthetic and a budget level”. He adds: “Quality materials, brilliant engineering, and a flexible and customized approach: this is our toolkit for designing and realizing unique products that define Made in Italy around the world”.

Poliform presented Varenna kitchen furnishings, a contemporary interpretation of the kitchen as a public space whilst remaining in keeping with technical functionality. Poliform create a range of bespoke products such as Varenna to combine traditional Italian craft and knowledge and up-to-date technology to cater towards a variety of design tastes.

Made in Italy kitchen demonstration

Other kitchen products showcased included Arclinea, Dada, Ernestomeda, Scavolini, Snaidero, Valcucine and Veneta Cucine. Gabriele Centazzo, owner of Valcucine explains, “The designer, who is willing to be eco-sustainable, has to realize products must aesthetically survive throughout time”. All the Made in Italy products stressed the importance of sustainability and efficiency in the kitchen: a synthesis of durability, reliability and safety.

Giorgio Locatelli and Gianluca Vialli demonstration

The journey of the Italian Kitchen will continue at the Eurocucina Show 2014 to convey all the qualities of “the only room in the house” that truly represents the Italian nature – its soul: a combination of the cutting edge and the traditional.

To engage with the sector even further, FederlegnoArredo is launching an international award, the Kitchen Award 2014, the third element of the programme, to give credit and visibility to creative excellence in the sector.