Now I must admit, Markus Johansson is a favourite of the WIN team – I’m often receiving emails from my Editor and various colleagues about his latest products and with good reason. The Swedish designer has been making waves in the design world since graduating from HDK in 2011, collaborating with both Swedish and international companies. He also owns the Markus Johansson Design Studio, his latest piece being one of his own projects.
Hello Dude is a lamp, an extremely fun lamp at that. Not only is it fun, it is practical. Johansson says that he ‘got fascinated with the idea of a large screw which will let you regulate the light, either flood your space or dim it’. The large screw became a little dude with a cap. Replacing the dude’s head with a light means that when he raises his cap, this light shines through the room he’s in. He can also provide softer lighting, just screw his cap back down.
If the cap is askew, the light goes where the dude looks. This gives the dude his character, with changed expressions he provides transformed luminosities. He’s also extremely accommodating with no fixed construction; by positioning his cap the user is able to regulate both the intensity of the light and its direction. The cap can be turned up and down and set in various angles with a multi-axis arm that revolves around a ball. Smart, simple and cool. Hence why he’s such a dude!
The lamp is made from a hard and durable material akin to steel and glass and comes lacquered in three different colours: black, a greyish brown and a pastel yellow. I can definitely see these little guys lighting up bedrooms, cheering up office desks and animating entranceways. Check out this and Johansson’s other pieces at Salone del Mobile Milano next week, WIN will hopefully see you there!