Shanghai has been anticipating the brand new Shanghai Film Museum, and after more than two years of work, the new museum is finally open to the public. The epicentre of film, for which COORDINATION Asia were responsible for Art Direction and Museum Planning, covers 15,000 sq m and offers a rich selection of interactive environments, hands-on displays and real-time production studios that involve visitors into all aspects of the Shanghai film industry.
The intention of COORDINATION Asia was to create a ‘living’ space for the dynamic subject of Shanghai film. The designers brought an extensive collection of historic moving content and objects together in a contemporary and interactive environment that fits the modern city of Shanghai.
In a full floor of real-time production studios visitors can see that the Shanghai Film Industry is still flourishing today. Additional functions such as a 4D Cinema and a multifunctional event space make the museum into a lively and vivid environment, where an audience of professionals and non-professional can interact, learn and enjoy.
Film can put a city on a map nationally and globally, and the hope is that the Shanghai Film Museum will do just that. Moreover, the designers hope to have created a new cultural hotspot in the city, that will grow into a place where those with a heart for film come to exchange knowledge and inspiration.
Art Director and Lead Designer: Tilman Thürmer / COORDINATION ASIA Ltd.
Photos: Tilman Thürmer / COORDINATION ASIA Ltd.