Last week World Interiors News attended the opening of the new luxury Mayfair showroom by German kitchen manufacturer SieMatic. The Nicholas Anthony showroom has been chosen to become the flagship showroom for the SieMatic network based on Wigmore Street, and will celebrate its dedicated new SieMatic displays and role.
As the originator of the handle-less kitchen, SieMatic has been at the forefront of kitchen innovation since 1960, creating timeless, original interiors. Its luxury kitchens are available through a network of specialist showrooms throughout the UK which are handpicked to offer outstanding customer service and unique kitchen living spaces which are a joy to use and experience.
Bernard Otulakowski, SieMatic’s UK Managing Director, commented:
“We are very pleased to welcome such an established retailer as Nicholas Anthony into the SieMatic team. It has a wealth of experience delivering exceptional kitchens and interiors for over 50 years in the South East. SieMatic has been established for over 80 years and so now is the perfect opportunity for the two companies to work together and further strengthen the position of each as we move forwards. The Mayfair showroom is part of SieMatic’s expansion into the key design cities around the world and this location will attract both those in the UK and internationally.”
This new showroom will give customers the opportunity to experience SieMatic’s product offering within the ‘kitchen alley’ of London and benefit from the invaluable experience and expertise of the renowned Nicholas Anthony team. The showroom showcases a number of SieMatic’s most popular solutions for kitchens including the S2, BeauxArts.02, FloatingSpaces and IndividualDesign. Tony Nicholas the Managing Director of Nicholas Anthony commented, “We are thrilled to be joining forces with SieMatic, creating a dedicated flagship showroom in the heart of London. We believe that SieMatic’s exceptional range of luxury kitchens, rich heritage and outstanding service will provide the necessary ingredients for us to evolve and build upon our successes to date.”
The BeauxArts.02 range, conceived and designed by internationally renowned designer, Mick De Giulio, has been designed for those who would like a more ‘transitional’ style than traditional; something that mixes the best of the modern world while following a classic theme. Following on from the successful BeauxArts kitchen furniture range by SieMatic, BeauxArts.02 the concept utilises Sterling Grey SE2002 doors with polished nickel handles and S2 doors in a rich Ebony Walnut finish with the recessed grip slot in polished nickel. SieMatic explain, “It reveals how it’s possible to create a living and dining space even in the compact spaces common in city homes.”
The design of BeauxArts.02 is purposefully segmented; the cooking area is separated from the cleaning or preparation areas and depending on the segment, different materials, handles and dimensions are used for fronts and surfaces. This gives the kitchen the diversity of styles reflective of the BeauxArts architectural style, upon which the design concept is based.
This innovative design feature concentrates on the kitchen as the hub of the home and welcomes the notion of this room as an open-plan living space. FloatingSpaces is made up of a panel system and highly functional open shelves with customisable finishes such as natural woods, which include matt or gloss lacquer and high-quality laminate. The shelves can be chosen in different lengths and sizes to add a personal touch to your kitchen design.
The shelves provide space for decorative objects and accessories to be displayed, allowing the seamless integration of kitchen and living spaces. The look is completed with matt aluminium shelf elements, which can be clicked into place at regular distances apart between the panelling so you can move your shelving around to suit you. FloatingSpaces provides a multitude of storage solutions for a practical, yet stylish, kitchen.
The IndividualDesign concept brings together a combination of the brand’s most successful kitchen programmes with a stylish new lacquer colour; agate grey. Designed to suit modern living, the IndividualDesign concept makes it possible for designers to integrate cabinets from different kitchen programmes to construct completely new and exciting spaces that blend the definition between living and kitchen areas. Pictured below, the IndividualDesign concept has been created that incorporates elements from FloatingSpaces, SE 8008 and the S2 ranges to produce a highly desirable open plan living area.
The launch event brought together the wider SieMatic family with guest appearances from SieMatic’s CEO Ulrich Siekmann, Export Director Roy Oldfield, Architect Marc Sporer and world renowned designer and co-creator of the BeauxArts.02 kitchen, Mick De Giulio. Guests enjoyed fine wine, canapés, music from a jazz duo and cookery demonstrations from appliance specialist Gaggenau.
The new showroom is located at 44-48 Wigmore St, London, W1U 2RY.