Story North – a charming story in wood and white….

Posted on August 9, 2013 by Megan

Inspired by Scandinavian design and a love for interior products and designers, Samantha Ósk Denidóttir co-founded Story North to showcase her favourite pieces. The products are mainly from Nordic countries, but Iceland-born Samantha chooses pieces all over the world that have been designed with love for the user to treasure, not trash.


Muuto Shelves

Kahler Stella Interior

She explains: “the work that we have selected is varied, ranging from established designs that have been around since the 30’s to brand new designs from up and coming artists. Irrelevant of when they were designed, all are made with love, thought and integrity, this is very important to us, we offer them to you as we have bought them, use them and love them.”

An interior designer and blogger of, Samantha opened the Story North webshop as a new venture to represent a collection of products that will be well-made, long lasting, functional and beautiful and to inspire the owner to keep the product for years to come. Born to an Icelandic mother and English father, Samantha takes great inspiration from the landscape and nature of her home country which greatly influences her design work and selection of products.

Muuto Dots

There are less expensive alternatives available that can offer the same function, however they will not last the test of time in terms of design nor durability. Samantha explains the Scandinavian concept of keeping furniture and products as one for other cultures to embrace: “Throwaway-ism is so prevalent in UK culture – we are advocates of saving up for the piece that you love – these pieces will last a life-time and will be passed down to younger generations with a story to tell!”

byNord Cushions

Some of the Story North partners include: Muuto, By Nord Copenhagen, iittala, Pia Wallen, Vitra, OYOY, Marie Laanga, Ingibjörg Hanna, by lassen, mini & Maximus, Kay Bojesen and Vitra and many more….

Kahler Omaggio

Keep up to date with the Story North blog and their inspirational products and features to take a magical look into a love for design…