Ceramics with a difference – in more ways than one. Introducing flux Stoke-on-Trent, a company that provide beautiful collections of chinaware with an edgy take on classic designs using traditional manufacturing processes. Not only are their pieces an innovative take on traditional English fine bone china, they are actually designed and made by students studying on the internationally renowned MA Ceramics programme at Staffordshire University. Guided by Creative Director Professor David Sanderson, the students are able to develop their professional design talent whilst creating unique pieces for the public. The success of this project has also led to utilising many wider skills and talents in the Arts, Media and Design Faculty of the University – including students from Branding, Film, Product and Graphic Design courses. This is a brand based around the promising skills of future generations.
There are 12 designs in three ranges available in the flux collection: flux Cobalt, flux Gold and flux Platinum. The Cobalt range is a contemporary classic of in-glaze cobalt blues and whites inspired by the rich traditions of Staffordshire, while the Gold range is quintessentially English, hand printed and using gilded gold. Platinum is an aspirational range, sophisticated with a contemporary twist of cool modernity. The collections are eclectic and ever-evolving and this is where the fun lies in owning their pieces. They seem to work best as a mix and match of designs, allowing for the consumer (us!) to curate their own collection that best suits their personality and homes.
flux is more than a ceramics company, it is a new template for craftsmanship and innovation with young design talent at the heart of its story. It is a call for the revitalisation of the traditional creative industry in Europe, not forgetting tradition but translating it for modern times. The company has seen great success so far and we can see why – gorgeous, versatile and functional pieces combined with great business tactics that utilise the developing and yet-to-be-discovered talents of the moment. It’s a combination that simply can’t go wrong, and also one that will definitely be in my kitchen cupboards and be proudly used and displayed at tea parties – soon!